
Vanilla-Tours Canada invited by the AMTAVE to Expo Aventura Ecoturismo 06
Vanilla-Tours was invited to represent Canada in a round table where the theme was Eco-tourism & International Marketing
We proposed to the AMTAVE Asociacion Mexicana de Turismo de Aventura y Ecoturismo and members of the different tourism organizations, entrepreneurs and representatives of indigenous communities, appropriate ways to market & promote their product in line with international quality standards. We had the opportunity to make clear the benefits of incorporating “Green Certifications” into their product or service and talked about the trend towards local products and pride of origin.
Vanilla-Tours gave a presentation of our product marketed as “Mystic Gulf” to give an example of how this industry should be marketed and the importance of coordinating efforts to improve the eco-tourism industry.
As a priority we highlighted the importance of indigenous communities to the right development and sustainability in the ecotourism field. We pointed that this segment of the population has to be incorporated with the support of the business community and government. Eco-tourism is a great opportunity to them to insure the protection and survival of their culture since they are legitimate owners of part of the rainforest that is left in the Mexican nation.
Vanilla-Tours is positioned as a company specializing in Rural & Eco-tourism among the AMTAVE members, various tourism providers and government.
At Expo Aventura Ecoturismo the Mexican province of Veracruz agreed to create an entity, organization or department specialized in alternative-tourism strategies in combination with the Visitors & Conventions Bureau and the Asociacion Veracruzana de Turismo Alternativo.